Recently, Allergan reduced its sales force, causing concern in the marketplace about sales rep availability to optometry. Some practitioners believed the move was a perceived slight to optometry in favor of ophthalmology, adding to a long-held perception that Allergan is not committed to optometry.
Prevent Blindness has declared September as Sports Eye Safety Awareness Month in order to help educate the public on the importance of proper eye protection while playing sports.
Gulden has added a lens stabilizer tray to enhance two of its eye models: the cataract eye model and the intraocular lens (IOL) eye model.
August 2014 saw a public awareness campaign show the world the power of social media. This unprecedented viral video initiative is something that optometry hopefully can learn from and replicate for its own public awareness campaigns. Let’s take a look at the how this all happened and see if we can come up with a similar social sensation.
Babiators recently announced the launch of Babiators Rx, a new line of prescription spectacles for kids.