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Arthur De Gennaro
‘But I don’t want to be a salesperson’
On the art of recommending eyeglasses to patients during the examination
Sell your customers with vivid word pictures
When people are trained to sell, they are asked to carefully consider the words they use to describe the products being offered.
Advances in free-form lens technology (and what they promise for you)
Free-form lens technology uses digital-point technology, which means each and every point on a lens can be unique.
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