Dr. Justin Bazan is the owner of Park Slope Eye in Brooklyn, NY. He serves as a spokesperson to the Vision Council and is on their advisory board the Better Vision Institute. He is a member of the New York State Optometric Association and the American Optometric Association, the Optometric Nutrition Society, American Academy of Orthokeratology & Myopia Control, the Tear Film and Ocular Surface Society, and the Ocular Surface Society of Optometry. He received a BS in biology from Trinity University and his doctorate of optometry from the SUNY State College of Optometry. Contact him at [email protected]
With much of the digital revolution occurring after 2008 and most contact lens technology developing well before it, there is an inherent design feature mismatch. The majority of the available contact lenses are not designed for how patients are using their eyes.
Gone are those simple days when nearly all patients purchased glasses from their eye doctors’ offices. Online eyewear vendors have exploded onto the scene, and the fallout includes the doctor/patient relationship.
It's raining “eyecare” apps. Just for a second, I’m going to embrace the hate because we can use it to help lead us to a better understanding of the situation and ultimately to a solution. In our technologically enhanced world there seems to be an app for everything—including for eye care.
Is your staff addicted to social media? Some of them are indeed social media junkies, as polls show the average American spends a quarter of his work day on sites such as Facebook.1 That means a 25 percent decrease in productivity. That means that in an average workweek, you a paying a staffer to socialize online for over a full day of work!
My front desk team sent me an email that indicated they shared a Google document with me. We share documents with each other all of the time. When the email signature appeared slightly different, my first thoughts were, “Shoot! This isn’t right. I bet we have been hacked!”
Your patients are conditioned to believe that if they take their Rx and just buy it online, they are going to get the best deal. That may have been a partial truth in the past, but today, you are often times able to offer your patients the best deal.
Many of you know I pulled the plug on a practice website and went full on social media nearly eight years ago. However, most of you probably don’t know that around the same time, I also cut the cord on the phone!
August 2014 saw a public awareness campaign show the world the power of social media. This unprecedented viral video initiative is something that optometry hopefully can learn from and replicate for its own public awareness campaigns. Let’s take a look at the how this all happened and see if we can come up with a similar social sensation.