Dr. Ernie Bowling is Chief Optometric Editor of Optometry Times. He received his Doctor of Optometry and Master of Science in Physiological Optics degrees from the UAB School of Optometry. Dr. Bowling is a Diplomate in the Primary Care Section of the American Academy of Optometry. He practices in Gadsden, AL.
It’s the time of year when state legislatures convene to do the people’s business. Which means it is also the time optometry undertakes legislation to expand scope of practice to better care for our patients. For better or worse, we are a legislated profession.
I recently had the opportunity to do something I’d never done before: attend a conference that had absolutely nothing to do with optometry. Now some of you will ask, “Don’t you go to enough of those things as it is?”
The recent news in our profession was an announced partnership between Opternative and 1-800-Contacts.1 With InstaRx powered by Opternative, customers can “stay home, eat some ice cream, and get a vision exam” according to the 1-800 Contacts website.