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Ernie Bowling, OD, MS, FAAO
Dr. Ernie Bowling is Chief Optometric Editor of Optometry Times. He received his Doctor of Optometry and Master of Science in Physiological Optics degrees from the UAB School of Optometry. Dr. Bowling is a Diplomate in the Primary Care Section of the American Academy of Optometry. He practices in Gadsden, AL.
Could there be a dress code for ODs?
Could there be a dress code for ODs?
Dress for success. We’ve heard this tired old cliché for years. Most offices have a written dress code for staff, but does that dress code also apply to the doctors?
Why I’m thankful for optometric conferences
I recently had the opportunity to do something I’d never done before: attend a conference that had absolutely nothing to do with optometry. Now some of you will ask, “Don’t you go to enough of those things as it is?”
Opternative and 1- 800 Contacts: Two wrongs don’t make a right
The recent news in our profession was an announced partnership between Opternative and 1-800-Contacts.1 With InstaRx powered by Opternative, customers can “stay home, eat some ice cream, and get a vision exam” according to the 1-800 Contacts website.
We want YOU for Optometry Times!
We want YOU for Optometry Times!
Do you have an interesting idea for an article? Feel free to contact me. I look forward to reading about your passion.
SC vs. Opternative: An example of what makes optometry great
Much has been written about Opternative, and I will not rehash what the product is and what it purports to do. I will say the product presents a clear and present danger to the eye health of the unsuspecting public. We can argue the merits of disruptive technology, but the bottom line is the product as currently marketed as an “eye exam” is a public health threat.
Strengths, weaknesses, opportunities, and threats (SWOT) to optometry
At a recent meeting I attended one of the discussions included a quick and brief outline of what is termed SWOT. SWOT stands for Strength, Weaknesses, Opportunities, and Threats. The idea here is that a scan of the internal and external environment is an important part of a strategic planning process for any business.
How point-of-care diagnostic lab tests help clinical decisions
Point-of-care (POC) diagnostic laboratory testing is not common in eye care. This is not due to any lack of clinical need—it is rather the result of a lack of specific tests known to demonstrate diagnostic and/or treatment relevance to the optometrist and a general resistance to adopting new diagnostic technologies.
Farewell to Dr. Larry Alexander, my optometric hero
I know that I am hurtling toward eternity each passing day, but I don't dwell on it. Life gets in the way, you know? Yet nothing makes you face you own mortality than the death of someone close.
Clinical laboratory testing in optometry: Next frontier
In this issue you'll find an article on clinical laboratory testing for optometry. It is my new passion. It’s something I do in my office on a daily basis, and I find it really helps me in my clinical decision-making.
How to decide when to drop a crappy plan
In his email, Mike tackles the ongoing question in all of eye care: should I accept (or drop or keep taking) That Crappy Insurance (TCI)? Anyone in optometric practice knows exactly which ones they are.