Dr. Ernie Bowling is Chief Optometric Editor of Optometry Times. He received his Doctor of Optometry and Master of Science in Physiological Optics degrees from the UAB School of Optometry. Dr. Bowling is a Diplomate in the Primary Care Section of the American Academy of Optometry. He practices in Gadsden, AL.
There is no shortage of new diagnostic technology at optometry’s disposal. It seems every month a new device is available to enhance our practice and patient care. And with each new device, we will have to ask the same questions: Will it pay for itself? How much does it cost? Can I afford it?
While I’m sure Sen. Schumer is fully conversant on all topics relating to eyewear as evidenced by his outstanding frame selection, those of us practicing in the real world fully recognize that our patients have a wide variety of choices when selecting eyewear, from our own opticals to those of local competitors and online vendors.
I think we’ll all agree technology is great and wonderful. We wouldn't be where we are as a profession without technological advances and the vast improvements these technologies provide in caring for our patients. Yet as with any new technology, sometimes it is difficult to discern its boundaries.
Many of our patients have become accustomed to the usual and customary. Most patients know what to expect when they arrive for their annual eye exam. It’s time we think about upping our game with the use of “and.”
During the course of caring for patients day after day, I think we become desensitized to the discomfort we inflict on our patients during the course of an eye exam. I recognize that everyone has their own fears and phobias regarding doctor's visits.