/ /

Bryan Rogoff, OD, MBA, CPHM
Dr. Rogoff is an independent corporate and private practice consultant specializing in best healthcare, business, and clinical operations practices. He is also the legislative chairperson for the Maryland Optometric Association, where he develops and executes legislative strategies with executive board members, legislators, and lobbying groups.
How MIPS affects ODs’ Medicare payments
Optometrists who see Medicare patients are being graded on their performances, and this grade will affect their 2019 Medicare payments.
How MIPS affects ODs’ Medicare payments
Optometrists who see Medicare patients are being graded on their performances, and this grade will affect their 2019 Medicare payments.
How your practice can learn from successful companies
How your practice can learn from successful companies
An optometric practice is a business just like any other business where the same rules apply—revenues minus expenses equals profit. Too many times we borrow ideas from mediocre businesses, practices, and people.
Is Meaningful Use still meaningful?
If you have not been reading industry social media sites lately, you missed a big announcement from the Centers of Medicare and Medicaid Services (CMS) to end Meaningful Use.
Diversifying your practice
As optometrists, we tend to be extremely knowledgeable with the most current standard of care, but this does not mean practice owners should invest in all the bells and whistles of the latest and greatest technology. A full analysis of your practice’s demographics, along with market and industry trends, will provide information to make decisions on where to invest and grow your practice.
Managing risk avoidance
In the previous articles in this series, the focus of lowering your practice’s financial risk was through maximizing cash flow and retaining key employees. Risk avoidance and risk mitigation may seem like common sense, but sometimes are not always intuitive when your day-to-day concentration is on patient care and running a practice. Identifying your practice’s risk should be a disciplined and creative process that includes brainstorming and creating lists of negative financial implications. All thoughts and ideas are welcomed during this evaluation, and the more thorough your checklists and evaluations are, the easier it is to make decisions to accept the risks of each activity.
Hire and manage key employees
Do you spend time wondering why employees no-show or resign? Do you think about how employee retention and turnover affects your bottom line? Today’s employees leave jobs for reasons other than just compensation and benefits, and tend to leave managers/co-workers than actual companies. Owners should provide vision, empowerment, empathy, motivation, teamwork, fun, and incentives so employees feel they have an ownership in the business.
Lower your financial risk
This is a critical time for private practitioners. There is more competition from commercial retail chains, lower reimbursements from managed vision care (MVC) plans, confusion still lingers regarding the Affordable Care Act, and the economy is not back to pre-recession levels. The average OD chose the profession for the clinical aspects and to help patients, not to be a CEO.