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Blog

5 ways media coverage can benefit your practiceSocial media is a great way to drive engagement from patients and word-of-mouth referrals. The same is true of the more conventional sources of media—local news, etc. The more you showcase your practice and skillset to your surrounding community, the more exposure your practice receives and the potential for new patients rises. This also helps to build you up as an expert in a specific area of eye care. 
Diet review: Picking the best diet for your patients
Diet review: Picking the best diet for your patientsHaving a family with medical issues, primarily gastrointestinal issues, combined with the difficulty that comes with timely diagnosis, has taught me quite a bit about diets. We have tried many diets in an effort to calm stomach pains as well as reduce inflammation and certainly found truth in the adage, “You are what you eat.”
Using the extra eyes within your exam room
Using the extra eyes within your exam roomI don’t have periscope eyes, so I can’t peek around blind corners. Plus, my neck is stiff after years of hunching over a slit lamp. As a result, I can’t turn my head as well to get a good look around.
Optimize patients’ CL experience by avoiding 3 bad habits
Optimize patients’ CL experience by avoiding 3 bad habitsJust as ODs develop good habits, there are bad habits that we should avoid. Avoid the following three habits to optimize your patients’ lens wearing experience.
Delaying the inevitablePracticing optometry takes place in many locales, with the majority free of barriers to practice.
New products, advancements in dry eyeDavid Kading, OD, FAAO, FCLSA, discusses new products, studies, and patient education available to help combat dry eye disease.
Dry eye workshops assist ODs with protocolScott Schachter, OD, discusses how the Dry Eye WorkShop (DEWS I) and upcoming DEWS II announcement at ARVO in May can help ODs form an effective dry eye protocol at their practices.
The future of optometry belongs to womenI’m also noticing changes at optometric meetings I attend. First, I see lots of young, fresh faces. While I was never the youngest OD in a crowd, now it seems I’m among the oldest. The second thing I’ve noticed is the ever-growing number of female ODs.
ODs’ top 4 gripes about vision care plans
ODs’ top 4 gripes about vision care plansVision care plans (VCP) can be difficult to figure out because each provider tends to have its own set of rules. In an attempt to bring clarity to the VCP landscape, I have put together a five-part series of blogs.
Why opticals must exceed, not meet, expectations
Why opticals must exceed, not meet, expectations