Optometry Times News Flash
How ODs can capitalize on social media in their practices April 01, 2017By Giovanni CastelliConsumers have a voice greater than ever before with social media and the ability to like, comment, and react quicker than ever, says Kevin Wilhelm and Trudi Charest from Marketing4ECPs at Vision Expo East. How to grow your practice using Instagram and Pinterest April 01, 2017By Giovanni CastelliHuman nature means people are engaged with visuals. We can process and understand images very quickly. This is why social media such as Instagram and Pinterest are good ways to grow your practice, say Kevin Wilhelm and Trudi Charest Marketing4ECPs at Vision Expo East. Implementing myopia prevention and controlMyopia control and prevention has become a popular topic due to more data on myopia becoming available. Classic, retro trending in eyewear this fall April 01, 2017By Giovanni CastelliWhat once was considered old is now new again as old styles are trending up in eyewear, says Joy Gibb, spokesperson for The Vision Council at Vision Expo East. 5 things you missed at Vision Expo East April 04, 2017By Giovanni CastelliCheck out the latest industry trends and new products announced at Vision Expo East 2017. Educate your patients about astigmatismIf patients notice a decrease in night vision or have frequent headaches, increased eye fatigue, blurred/distorted vision, the diagnosis could be astigmatism. Dry eye workshops assist ODs with protocolScott Schachter, OD, discusses how the Dry Eye WorkShop (DEWS I) and upcoming DEWS II announcement at ARVO in May can help ODs form an effective dry eye protocol at their practices. New products, advancements in dry eyeDavid Kading, OD, FAAO, FCLSA, discusses new products, studies, and patient education available to help combat dry eye disease.