06-01-2017
Optometry Times News Flash
5 ways media coverage can benefit your practiceSocial media is a great way to drive engagement from patients and word-of-mouth referrals. The same is true of the more conventional sources of media—local news, etc. The more you showcase your practice and skillset to your surrounding community, the more exposure your practice receives and the potential for new patients rises. This also helps to build you up as an expert in a specific area of eye care. 
New TFOS DEWS II report redefines dry eyeKelly K. Nichols, OD, MPH, PHD, FAAO, discusses the upcoming release of the TFOS DEWS II report and what ODs should expect with Optometry Times Chief Optometric Editor Ernie Bowling, OD, FAAO, at ARVO 2017 in Baltimore, MD.
Constructing the TFOS DEWS II report no easy taskAmy Gallant Sullivan, cofounder and executive director of TFOS, discusses what went into creating the DEWS II report with Optometry Times Chief Optometric Editor Ernie Bowling, OD, FAAO, at ARVO 2017 in Baltimore, MD.
Real-life office policies for ODsI thought I would create office policies to control my office life because the patients will follow my long list of rules just like my children listen to rules at home. Feel free to use it at your office.
5 reasons to prescribe toric contact lenses
Why aren’t ODs referring to each other?Know those optometric colleagues locally who have invested both time and money into the technologies and educated themselves on contemporary care algorithms.
Posters presented at ARVO 2017 offer insight on cosmetic use and OSD, DemodexLeslie E. O’Dell, OD, FAAO, discusses posters she presented about cosmetics and the ocular surface and Demodex with Optometry Times Chief Optometric Editor Ernie Bowling, OD, MS, FAAO, at ARVO 2017 in Baltimore, MD.
Understanding corneal shape helps scleral lens fittingChristine W. Sindt, OD, FAAO, discusses her research in the shape of corneas and constructing the proper scleral lens for each patient with Optometry Times Chief Optometric Editor Ernie Bowling, OD, MS, FAAO, at ARVO 2017 in Baltimore, MD.
New research in how eye, brain health correlate presented at ARVO 2017John G. Flanagan, OD, PhD, FAAO, talks about his research and presentations regarding eye and brain health with Optometry Times Chief Optometric Editor Ernie Bowling, OD, MS, FAAO, at ARVO 2017 in Baltimore, MD.
Pearls from BCLA 2017: CLIDE and blepharitisThe British Contact Lens Association (BCLA) celebrated its 40th birthday June 9-11 at its 2017 clinical conference and exhibition in Liverpool, UK. Optometry Times was there to hear the latest and live tweet from the meeting.
In the pipeline: What’s new and what’s coming in optometry technologyKeeping patients informed on the latest procedures and equipment available to treat their disorders is half the battle, says Paul Karpecki, OD, FAAO, at American Optometric Association’s Optometry’s Meeting.
Treating and diagnosing myopiaAndrew Morgenstern, OD, FAAO, sits down to talk myopia in children and adults, how to treat it, and how to go prevent it at the American Optometric Association’s Optometry’s Meeting in Washington, DC.
Understanding the role of inflammation in dry eyeOptometry Times Editorial Advisory Board members Leslie E. O’Dell. OD, FAAO, and Scott Hauswirth, OD, FAAO, discuss their recent lecture on inflammation and the role it plays in ocular surface diseases at the American Optometric Association’s Optometry’s Meeting in Washington, DC.
What you missed at AOA 2017Catch up with what you missed at Optometry's Meeting in Washington, DC.
Fireworks safety and what to do in case of an eye injuryWith the Fourth of July upon us, it is important to remember these safety tips when handling fireworks. Everyone here at Optometry Times wishes our readers a safe and happy holiday!