I’m also noticing changes at optometric meetings I attend. First, I see lots of young, fresh faces. While I was never the youngest OD in a crowd, now it seems I’m among the oldest. The second thing I’ve noticed is the ever-growing number of female ODs.
Consumers have a voice greater than ever before with social media and the ability to like, comment, and react quicker than ever, says Kevin Wilhelm and Trudi Charest from Marketing4ECPs at Vision Expo East.
Human nature means people are engaged with visuals. We can process and understand images very quickly. This is why social media such as Instagram and Pinterest are good ways to grow your practice, say Kevin Wilhelm and Trudi Charest Marketing4ECPs at Vision Expo East.