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Using social media to improve the way you connectHaving a presence on social media is not absolutely necessary to run a successful practice, but it can be a valuable tool in connecting with patients and diverse communities. If used wisely, social media can help grow a practice.
New eye drop assistant helps drive complianceAs ODs, we are fully aware of the challenge patient compliance with prescribed eye drops. To assuage the battle of compliance, eye drop manufacturers are assiduously working to devise drug delivery systems that reduce or eliminate patients’ engagement in the instillation of their prescribed therapy. But until ODs no longer use eye drops, drops remain our primary mode of drug delivery.
Women, leadership, and optometryOver the past several decades, the profession of optometry has experienced a gender shift, which research shows is expected to continue. The most recent industry report estimates the female-to-male ratio among practicing optometrists is projected to grow to 52 percent female and 48 percent male by 20221—an increase from 2 percent female and 98 percent male in the 1960s.
When diabetes goes from bad to worseA 30-year-old female with a 16-year history of insulin-dependent diabetes and no other ocular or systemic conditions developed proliferative retinopathy in March 2015. She had not been closely followed for the previous five years.
Considering myopia controlWhy are we seeing higher incidence of myopia, higher degrees of myopia, and earlier age of diagnosis? Research into the answers to these questions has come up with a variety of influences, but because the changes have been observed over such a short time (25 to 30 years) genetics cannot be the only factor.
The changing dry eye dynamicTo understand how far we have come, you must remember where we started.
Glasses and contact lenses: Have they become a commodity?Sell the best thing you have going for you—you.
Optometry Times names new chief optometric editorBenjamin P. Casella, OD, FAAO, has been named as chief optometric editor of Optometry Times. He succeeds Ernest L. Bowling, OD, FAAO, who held the position for five years.
Experts weigh in: What do you wish ODs knew about fitting torics?Our previous story on toric fitting tips went over so well, we decided to bring you more! This time, we asked experts what they wish their colleagues knew about fitting toric contact lenses.
ODs: Rulers of the Land of Presbyopia
ODs: Rulers of the Land of PresbyopiaWe often perform cataract surgery with near vision correction, using monovision or presbyopia-correcting intraocular lenses (IOLs). These folks are typically happy despite having mild residual refractive error. Something magically happens between that patient getting glasses that she “just cannot wear, at all” and getting cataract surgery. Let’s follow that patient’s path.