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LATEST NEWS

Real-life office policies for ODs
Real-life office policies for ODsI thought I would create office policies to control my office life because the patients will follow my long list of rules just like my children listen to rules at home. Feel free to use it at your office.
Overcoming our fear of change
Overcoming our fear of changePerhaps underlying surface fears is a basic fear of change. We humans are creatures of habit, and habits are hard to break. It takes nerves of steel to open a practice cold in today’s environment, yet several of my former students have done precisely that and are doing extremely well. So, it can be done, but I am quite sure they had their moments of fear.
New TFOS DEWS II report redefines dry eyeKelly K. Nichols, OD, MPH, PHD, FAAO, discusses the upcoming release of the TFOS DEWS II report and what ODs should expect with Optometry Times Chief Optometric Editor Ernie Bowling, OD, FAAO, at ARVO 2017 in Baltimore, MD.
Constructing the TFOS DEWS II report no easy taskAmy Gallant Sullivan, cofounder and executive director of TFOS, discusses what went into creating the DEWS II report with Optometry Times Chief Optometric Editor Ernie Bowling, OD, FAAO, at ARVO 2017 in Baltimore, MD.
Examining poster themes at ARVO 2017No one individual can digest the 5,647 posters and myriad oral presentations and panel discussions, but certain themes emerged, even to the casual observer. Poster numbers are included.
How zinc affects AMDOne of the greatest ongoing food fights in eye care concerns the role of antioxidants and zinc in age-related macular degeneration (AMD) prevention and the movement of genetic testing from the theoretical research lab to applied science.
Intense pulsed light bridges eye care and aestheticsWhat is this age-defying modern technology that a young, nonmedical professional is applying to her face? It is a YAG laser combined with an intense pulse light (IPL).
Treating blepharitis in the pediatric populationWhen your pediatric patient presents with irritated, itchy eyelids with reddened lid margins, diagnosing blepharitis may be the easy part of patient care. Implementing a treatment regimen for patients who are infants, toddlers, or school-age children, requires optometrists to use not only their knowledge but their clinical art of practice as well.
5 ways media coverage can benefit your practiceSocial media is a great way to drive engagement from patients and word-of-mouth referrals. The same is true of the more conventional sources of media—local news, etc. The more you showcase your practice and skillset to your surrounding community, the more exposure your practice receives and the potential for new patients rises. This also helps to build you up as an expert in a specific area of eye care. 
In treating ocular allergy, ECPs reach first for combo productsIn a poll fielded to Optometry Times and Ophthalmology Times readers, we asked both ODs and MDs what they used for first-line therapy for allergy patients.