Optometry

ODs’ top 4 gripes about vision care plans: Part 5—Misleading information and misinformation
ODs’ top 4 gripes about vision care plans: Part 5—Misleading information and misinformationIn Part 5 of his five-part blog series on vision care plan gripes, Carl Spear, OD, MBA, FAAO, discusses how misleading and wrong information can affect patients’ perceptions of your clinical care and practice.
6 things that drive ODs crazy during the holidays
6 things that drive ODs crazy during the holidaysFind out what drives your fellow ODs crazy during the holidays.
Understanding the techniques of eye removal
Understanding the techniques of eye removalThree techniques used for eye removal: evisceration, enucleation, and exenteration. Each procedure has specific indications, and each procedure has its advantages, disadvantages, and complications.
Use social media to market LASIK to millennials
Use social media to market LASIK to millennialsRecently at our laser vision center, we widened the scope of our social media outreach to include millennials who may be interested in finding out more about available refractive eye care options.
Balancing work and home as an OD during the holidays
Balancing work and home as an OD during the holidaysTracy Schroeder Swartz, OD, FAAO describes how her life as an OD during the holidays changed over time. From after graduation to having her own family, Dr. Swartz finds that the balance has changed.
10 holiday dos and don’ts for ODs in 2017
10 holiday dos and don’ts for ODs in 2017We asked ODs to share holiday dos and don’ts in effort to keep your holidays humming. Two big themes emerged: prioritizing family time and not allowing the stress to get you down. Take a look.
Q&A: Michele Andrews, OD—Senior director, North America, Professional and Academic Affairs, Cooper VisionIf optometry could adapt a bit more readily and not be so fearful of change, we could continue to be an amazing profession, evolve with customer demand, and serve our customers in the way they want.
Following Occam’s razor in optometryI believe that the future of optometry, with all its hitches, challenges, and opportunities, is best met head-on if we all communicate effectively with one another.
How tear osmolarity affects lens wearConsidering that many CL patients are desensitized, it is critical we not only monitor their tear film and ocular surface for change, but we demonstrate stability or instability through measurable means. This creates trust, validates our recommendations, induces compliance, and generates positive outcomes.
Work with patients to combat contact lens obsolescenceObsolescence happens. If you are not familiar with it, it is the act of becoming obsolete or out of date.