iTech

Identifying and responding to child and elder abuseIn both child and elder abuse, timely intervention can save a life. All members of the eyecare community must be aware of the signs and symptoms of abuse and their responsibilities in reporting to appropriate authorities.
Use social media to market LASIK to millennials
Use social media to market LASIK to millennialsRecently at our laser vision center, we widened the scope of our social media outreach to include millennials who may be interested in finding out more about available refractive eye care options.
Building trust with patients builds the practice
Building trust with patients builds the practiceCreating a positive first impression is more than a significant factor during our patients’ first contact with our practices, which is almost always via a telephone call. During the initial conversation, our soon-to-be patients are faced with a fundamental decision—are they comfortable with what they perceive as our practices’ personality? Is it a good fit?