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    Babiators launches new children’s Rx line

    Atlanta—Babiators recently announced the launch of Babiators Rx, a new line of prescription spectacles for kids. Babiators Rx will provide children with flexible and fashionable frames to help them see the world a bit more clearly and come equipped with Babiators’ “Lost & Found” guarantee, which ensures that the company will replace any lost or broken frames within one year of purchase.

    Maximizing sunglasses sales

    Composed of malleable, lightweight TR-90 nylon material, the Babiators Rx specs are built to withstand the active lifestyles of energetic young kids. Soft rubber molding around the eyes and nose promises a cozy, comfortable fit, and each pair of Babiators Rx includes an extra set of temples that have a comfort fit around the ear to keep the glasses firmly on younger, more active kids. Babiators has crafted two different frame designs to best suit boys’ and girls’ distinctive face shapes. The “Buzz” frame sports a modern rectangular design with a cool hipster feel, while the “Sally” frame’s cat-eye silhouette generates a classic, retro vibe. Both frames come with a case and lens cloth.

    The Buzz and Sally frames are each available in three vibrant shades. The Buzz frame is offered in the Princess Pink, Blue Angels Blue, and Galactic Gray colors, while the Sally frame comes in Popstar Pink, Blue Angels Blue, and Galactic Gray. Babiators Rx are made for children ages two and above and retail for $110. 

    Colleen E. McCarthy
    Colleen McCarthy is a freelance writer based in the Cleveland area and a former editor of Optometry Times. She is a 2010 graduate of the ...


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