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    10 holiday dos and don’ts for ODs in 2017


    Do: Plan ahead for staff gifts and bonuses

    Going into the holiday season without knowing how you will handle staff gifts and/or bonuses is asking for trouble.

    Dr. Sindt warns, beware the office holiday party.

    “Decide ahead of time what bonuses and our gifts you are giving, and make it consistent,” she says. “If you set a precedent, it has to be sustainable every year.”

    Chief Optometric Editor Ben Casella, OD, FAAO, cautions his fellow ODs not to eliminate holiday bonuses.

    “We all saw what Randy Quaid did to that boss in Christmas Vacation,” he says.

    Related: Create brand loyalty through holiday awesomeness

    Don’t: Reinvent the wheel for one patient

    Asking a patient to return for another visit is not a bad thing, especially if more testing or discussion is required.

    “Don't try to reinvent the wheel for a given patient, if the schedule is busy,” says Bill Potter, OD, in Freehold, NJ. “Bring ‘em back. Right eye tomorrow, left eye Monday.”

    Optometry Times A/V