3 steps to success in clinical practice
Know your values, and say yes to what supports them
Keep the focus
Success comes to those who have learned to focus on centers within their offices that bring them closer to what matters most to them in life. If you choose to focus on all centers, you’re choosing to be mediocre at best.
This sounds easy, but it’s not. In fact, it’s exceedingly difficult. That is why some ODs change subspecialties once they encounter a slow period rather than tough it out. They change their focus toward a different profit center. This only dilutes their efforts and diminishes the reward—not to mention frustrates the staff and confuses patients.
If it was easy, everyone would take the time to define what is most important in their lives and have the courage, or grit, to make their practices produce the outcome they desire.
Our success comes from sustained focus on subspecialties that make sense for our office. That means possessing the courage to drop all eyeglass plans, dropping the majority of healthcare insurance plans, and having the grit to sustain us through the ups and downs we encounter within our selected subspecialties.
It hasn’t been easy, but it has been rewarding. I challenge you to decide to focus upon why you established your practice in the first place and then analyze if your current practice modality brings you closer to actualizing your goals in life. If not, take the time to redefine your life’s mission and have the courage to say “no” to things that detract you from them and say “yes” to the decisions which bring you closer.
Practice independence is simple, but it is not easy. It requires drawing a line in the sand and not backing down. This metaphoric line is drawn after taking into account what you value most in life and expressing those values through the relationship you establish with your patients and by the subspecialties you provide.
Perhaps some healthcare providers are outwardly angry because their current modes of practice may not be in alignment with their governing values in life and they don’t have the grit to do something about it. I hope our experience has served as paradigm of a new way to look at practice independence.
1. Bowling E. What “Doctored” can teach us about optometry. Optometry Times. Available at: http://optometrytimes.modernmedicine.com/optometrytimes/news/what-doctored-can-teach-us-about-optometry. Accessed 4/11/17.
2. Duckworth A. Grit: The Power of Passion and Perseverance. Scribner. 2016. Print.