5 things you missed at SECO 2017 in Atlanta
VTI launches NaturalVue Sphere daily contact lenses
Visioneering Technologies, Inc. (VTI) launches NaturalVue Sphere 1 daily disposable contact lenses. These lenses feature ComfortEdge technology which, according to the company, helps promote tear exchange designed to keep the lenses clean and clear.
NaturalVue (etafilcon A) Sphere 1 contact lenses are available in powers ranging from +4.00 D to -12.00 D in 0.25 D steps.
“A full power range with 0.25 D steps will help practitioners fit a broader patient range, which is particularly beneficial to high myopes where 0.25 D makes a huge dfference,” says Sally M. Dillehay, OD, FAAO, chief medical officer, vice-president of regulatory and clinical affairs.
The contoured edge is designed to help tears circulate for decreased debris build-up, which can compromise and hinder vision, according to the company.
Alcon launches marketing portal for ECPs
Alcon unveiled its new marketing portal with digital resources and content to help eyecare professionals (ECPs) strengthen its online outreach to patients.
The portal offers e-marketing tools and training as well as patient educational videos and other content.
“We know that ECPs are time-strapped and don’t always have the availability or staff resources to build a strong online presence for their practices,” said Jonathan Balch, head of US lens marketing at Alcon Vision Care. “Alcon’s portal allows us to partner with ECPs by providing a wide variety of resources and content so they can better market to their online audiences and build their businesses.”
In the portal, ECPs will find the following resources:
• Social media content to share with information about Alcon Vision Care products and helpful eye care tips and reminders to help ECPs educate patients on a variety of eyecare-related topics.
• Video content that new and existing contact lens wearers can visit to learn about proper contact lens care, new products, and more.
• Brand logos and product photography are available to be used on a variety of platforms including blogs, social media, email newsletters, and more.
• Lifestyle photography can be downloaded and used on ECPs’ social media channels or websites.