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    5 things you missed at Vision Expo East


    LensFerry S adds online patient enrollment to website

    LensFerry S, the contact lens subscription service from EyeCare Prime a CooperVision company, has added an option for online patient enrollment. Wearers can now sign up and order their lenses from any connected device.

    “Adding online enrollment gives patients the chance to sign up from their phones or laptops—something they’ve come to expect in a subscription economy,” says said Mark Lindsey, global general manager at EyeCare Prime. “This post-exam digital touchpoint should help eyecare professionals to keep contact lens sales and revenue within their practices.”

    The enhanced functionality joins the existing in-practice enrollment option. Staff can now enter patients into the system following an on-site exam or appointment, or—with the new feature—enter a patient’s information and prescription later, then trigger an email to the patient with contact lens product and pricing details. From there, patients can confirm their interest and enroll in a matter of seconds.

    LensFerry S is available to all eyecare practices in the United States.

    Related: How ODs can capitalize on social media in their practices

    Costa announces new eyewear collections

    Costa announced the launch of its OCEARCH limited edition sunglasses for 2017. The collection is in partnership with OCEARCH, a group of explorers and scientists who are dedicated to generating previously unattainable data on the movement, biology, and health of sharks.

    “The OCEARCH limited edition sunglasses designed by our friends at Costa are a great way to celebrate the beauty and importance of sharks in our oceans,” said Founding Chairman and Expedition Leader Chris Fischer, OCEARCH.

    The collection features three new styles: Half Moon, Remora, and Rincon. The styles include new lens development combining Costas 580P grey base lens with a silver mirror finish. These three sunglass styles embody the coast, and eight Costa styles with a look that mirrors the hues and patterns found on sharks.

    The Costa OCEARCH limited edition collection styles range in retail from $149 to $249. The styles will be available in May on Costa’s website and at authorized retailers.

    In related news, Costa will release nine new frame styles in the Costa Optical Collection for prescription eyeglass wearers, updating the look and feel of the Bimini Road, Mariana Trench, and Ocean Ridge styles.

    “We are very excited to release the new Costa Optical frame styles—particularly because of our use of the lightweight and durable material Monel—and the unique ways we’ve combined acetate and Monel for a product line that is both high quality and high value,” says Holly Rush, CEO, Costa. “The Costa Optical collection provides eyecare professionals with options that are both affordable and stylish for prescription wearers who love the ‘Born on the Water’ look of our sunglasses.”

    Related: How to grow your practice using Instagram and Pinterest

    The three new Bimini Road styles now feature Monel, which provides a more affordable option than titanium. These durable, lightweight frames are hypoallergenic, corrosion-resistant, and a great lifestyle choice great for casual sport and everyday moments. 

    The four new Mariana Trench styles feature a combination of acetate and Monel in innovative color patterns such as Tokyo Tortoise and Seashell Tortoise. The pieces are designed with acetate pieces, ocean-inspired, and unisex. 

    The Ocean Ridge collection features lightweight, sport frames made from bio-based resin nylon. The material is sustainable and strong, allowing the frames to hold their shape in extreme hot and cold weather, and the trifusion frame technology results in interesting color combinations.

    Giovanni Castelli
    Giovanni Castelli is the content specialist for Optometry Times. He is a 2014 graduate of Cleveland State University with a degree in ...


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