5 things you missed at Vision Expo East
PogoTec introduces PogoLoop
PogoTec launched PogoLoop, a proprietary adapter that allows almost all eyewear to attach to PogoCam, a small, light attachable eyewear camera. Users are able to attach PogoCam to their current eyeglass frame or to other new eyeglass frames not equipped with PogoTrack.
“PogoLoop is a proprietary innovation permitting consumers to upgrade their glasses in less than 60 seconds to support wearable technology,” says Ron Blum, PogoTec founder and CEO. “PogoLoop has been designed to make 90 percent or more of all eyewear frame styles electronic wearable device ready.”
Various size PogoLoops will be included in retail packages of PogoCam. PogoLoop can be attached to the right or left temple of most frames with the exception of thin, wire frames that do not allow for a secure connection.
PogoLoop will be available in a free adapter kit with purchase of PogoCam, which will be available later this year at eyecare practitioner offices, optical stores, big box, and specialty stores.
Transitions releases product availability guide
Transitions Optical released its 2017 Transitions Lenses Product Availability Guide which outlines the availability of Transitions photochromic technology by design, material, and lens caster partner. The guide is also designed to help eyecare professionals decide which Transitions lenses best suits their patients’ needs.
The Product Availability Guide includes information on the Transitions family of brands including usage, color options, behind-the-windshield activation, polarization, protection and more. It also gives an overview of Transitions adaptive sunwear products.
The Transitions lenses 2017 Product Availability Guide can be downloaded online at TransitionsPRO.com.
ActiveLink unveils new marketing software for ECPs
ActiveLink debuted its new software, ActiveLink Optical, which uses email marketing and facial recognition to engage patients in “trying on” new frames anywhere without being in their eyecare practitioner’s (ECPs) practice. The software aims to improve doctor/patient relationships while increasing revenue for the OD.
ActiveLink Optical makes eyewear recommendations based on facial shape and characteristics and adjusts those recommendations based on patient feedback. Eyecare professionals receive a lead report and analytics from ActiveLink to identify patients who are interested in new frames and provide information on frame preference trends.
"We were pleased to be part of the trial for ActiveLink Optical because we feel like it set our practice apart,” says John Wimbish, OD, of Allen Eye Associates in Allen, TX. “We were also glad to see an increase in revenue and the ability to educate patients about new technologies before they come in for their annual exam."
ActiveLink employed a 13-month trial program with Dr. Wimbish’s practice in which it saw a 9.6 percent increase in eyewear sales for ActiveLink vs. a control group of same-provider patients.