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    5 tips for planning a successful event at your practice

    Successful events are not limited to trunk shows


    3. People.

    Events do not run themselves. Staff usually needs to be involved, and that means added responsibilities for everyone. Many events involve outside vendors, like caterers, entertainers, or product representatives. It is important to keep a list of all the people involved so they can be kept up to date with the evolving plan. Professional event companies can take care of these details for you. 

    More practice management: Tips for establishing a sports vision practice

    4. Promotion.

    An event is effective only if your community knows about it. Like any campaign, the awareness of an event needs to gain momentum up until the event itself.  With social media, the goal is to create a “following” of the event. An inventive hashtag, like #BigEyeEvent, can create its own web of conversation. The promotion should be adjusted for the target audience. An ad in the local newspaper may be just what you need for a macular degeneration symposium but will miss if the focus is on the new color contact lenses. 


    5. Putting it on.

    When the time comes for the event, it will happen—ready or not. No matter how detailed the plan, some adjustments will have to be made on the fly. Once the time comes, it is important that the attendees are having a good time. Your stress will show and detract from the event’s purpose. Remember to have fun.

    Bonus “P”—(Ph)ollow up.

    Event follow-up is a critical piece. Offer some sort of takeaway in the form of a goody bag with information about your practice. It should be very clear for the event attendees to know where to go for more. You should plan to contact your guests with a follow-up message or question. They should be encouraged to share their experience with others. The benefit of the event is not limited to the people present.

    Click here to check out the latest practice management advice

    Michael Rothschild, OD
    Dr. Rothschild is the Director of Practice Management at Revolution EHR.


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