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    5 ways to improve in-office purchasing

    Tips for keeping your patients from hitting the online and big box retailers

    Your patients are conditioned to believe that if they take their Rx and just buy it online, they are going to get the best deal. That may have been a partial truth in the past, but today, you are often times able to offer your patients the best deal.

    When it comes down to it, your patients probably want to see you succeed and know that supporting you with their business will enable you to do so. However, they are probably not willing to spend a whole heck of a lot more on products they can find online for less—even with your spectacular service included.

    More from Dr. Bazan: 10 reasons my practice doesn't have a phone

    When it comes to glasses, contact lenses, and other eyecare products, there are a few things you can do to provide your patients with the best deals and service possible.


    1. Use exclusive offers/rebates

    You can help ensure that your patients are getting the absolute best price for their products by making sure to take advantage of these exclusive manufacturer offers and rebates. You can also help to start to recondition your patients to understand that they cannot find a better deal, no matter where they go. This includes online and offline big box retailers.

    More from Dr. Bazan: HIPAA in the age of social media

    2. Use exclusive products 

    There are awesome products that are sold primarily offline. Leverage brands that don’t have a huge online presence. Reinforce their exclusiveness and quality to ensure your patients understand the value of them.

    Next: Be first

    Justin Bazan, OD
    Dr. Justin Bazan is the owner of Park Slope Eye in Brooklyn, NY. He serves as a spokesperson to the Vision Council and is on their ...


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