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    5 ways media coverage can benefit your practice

    The views expressed here belong to the author. They do not necessarily represent the views of Optometry Times or UBM Medica.

    Social media is a great way to drive engagement from patients and word-of-mouth referrals. The same is true of the more conventional sources of media—local news, etc. The more you showcase your practice and skillset to your surrounding community, the more exposure your practice receives and the potential for new patients rises. This also helps to build you up as an expert in a specific area of eye care. 

    Previously from Dr. O'Dell: Earth Day gives ODs a chance to promote green patient habits

    Let’s look at how you can showcase your practice and its niche without a big marketing budget.

    Up next: Increasing media exposure

    Leslie E O’Dell, OD, FAAO
    Leslie E. O’Dell, OD, FAAO, is the director of the Dry Eye Treatment Center at May Eye Care Center in Hanover, PA. Dr. O’Dell lectures ...

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