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    5 zones of your practice that need TLC

    Put a system in place to manage your practice and maximize its potential

    In my practice, I can obsess over only one management area at a time. I may decide that I want the best optical or the highest percentage of annual supply of contact lens sales. I may put all my energy into giving the best exams in the most efficient manner. I might spend all of my time getting my accounts receivables to go down or diligently work on our processes and scripts to get my anti-reflective lens sales to go up.

    This narrowly-focused obsession almost always brings good results. Yet this success typically comes at the expense of some other neglected area of the office. Inevitably, when we completely dive into filling our schedules, we fail to work on efficiencies in the office and our newly-filled schedule overwhelms us. When all hands are on deck for improvement of our meaningful use documentation, we drop the ball on following up on insurance claims that aren’t paid properly.

    Related: 3 steps to staff empowerment

    True success comes from consistently giving attention to every part of the practice, not focusing all of your attention on one area at a time. This requires that you:

    • Identify the zones of your practice
    • Create a system to consistently evaluate and measure each zone
    • Make small, daily improvements to each zone
    Michael Rothschild, OD
    Dr. Rothschild is the Director of Practice Management at Revolution EHR.


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    Optometry Times A/V