6 challenges when changing from a group to private practice
A little over 18 months ago, I decided to follow my passion and take a leap of faith changing my career. I went from a bustling MD/OD group practice to a private group OD practice and launched the Dry Eye Center of Pennsylvania (PA).
My vision was for a focused dry eye treatment center. A stand-alone center was the initial thought, but after much guidance from successful dry eye practices, the timing for this did not seem right.
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Although dry eye disease is gaining exposure as a complex disease of the eye, it would be hard to survive as a stand-alone dry eye practice without a steady flow of patients from the start. Shire and Allergan have brought dry eye awareness to the media and public thanks in part to its marketing campaigns.
The future for a stand-alone center is a growing possibility as more patients become educated and grow frustrated with their current care and the need for screening and treatment grows.
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The Dry Eye Center of PA started as an extension of a busy, two-location private OD practice—a perfect setting for success. James Tuttle, OD, and Andrew Leitzel, OD, the practice co-owners, shared my passion to treat dry eye disease early on.
Starting a center within a practice that contained a strong medical eyecare foundation meant the patient base was plentiful from the start.