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    6 challenges when changing from a group to private practice

     

    The views expressed here belong to the author. They do not necessarily represent the views of Optometry Times or UBM Medica.

    A little over 18 months ago, I decided to follow my passion and take a leap of faith changing my career. I went from a bustling MD/OD group practice to a private group OD practice and launched the Dry Eye Center of Pennsylvania (PA).

    The dream

    My vision was for a focused dry eye treatment center. A stand-alone center was the initial thought, but after much guidance from successful dry eye practices, the timing for this did not seem right.

    Previously from Dr. O'Dell: The power of the celebrity spokesperson

    Although dry eye disease is gaining exposure as a complex disease of the eye, it would be hard to survive as a stand-alone dry eye practice without a steady flow of patients from the start. Shire and Allergan have brought dry eye awareness to the media and public thanks in part to its marketing campaigns.

    The future for a stand-alone center is a growing possibility as more patients become educated and grow frustrated with their current care and the need for screening and treatment grows.

    Related: 5 tips to keep your exams on track

    The Dry Eye Center of PA started as an extension of a busy, two-location private OD practice—a perfect setting for success. James Tuttle, OD, and Andrew Leitzel, OD, the practice co-owners, shared my passion to treat dry eye disease early on.

    Starting a center within a practice that contained a strong medical eyecare foundation meant the patient base was plentiful from the start.

    Leslie E O’Dell, OD, FAAO
    Leslie E. O’Dell, OD, FAAO, is the director of Dry Eye Center of PA and Wheatlyn Eye Care in Manchester, PA. Dr. O’Dell lectures ...

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