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    6 challenges when changing from a group to private practice

     

    Obstacles

    Dr. Andrew Leitzel, co-owner of the practices that house the Dry Eye Center of PA, would like to see expansion of our over-the-counter (OTC) sales. He sees this generating an additional revenue stream as well as providing the best products conveniently to patients.  

    He believes that as doctors we must get past the idea of feeling like salesmen selling these products and more like clinicians who are offering the best products as a convenience to patients at check out. Patients tend to go to the pharmacy and pick the cheapest alternative possible or forget altogether what we recommended.

    We are looking to add evaporative control eyewear for both day and night and would love to see eye healthy cosmetics available by doctor recommendation.

    Dr. James Tuttle, co-owner, agrees that the start-up costs are high, but with time the center will thrive.

    Related: Why patient education is a bit like fortune telling

    The future

    We are in the midst of a time with many exciting advancements in the dry eye spectrum. We are already seeing this trend with the introduction of Shire’s Xiidra last year. Other treatments are being researched and used for evaporative dry eye including intense pulse light (IPL) and ThermiEye (ThermiGen) which uses radiofrequency to stimulate collagen production. Both of these treatments bring exciting, new advancements to dry eye and cosmetics.

    Allergan also has a new method of treatment with neurostimulation to improve the quality of tear film layers.

    The TearFilm Ocular Surface Dry Eye Workshop II (TFOS DEWS II) is due to release a big initiative for increased public awareness and a new committee dedicated to raising awareness around dry eye.

    As for the Dry Eye Center of PA, this year will be great as we expand into a larger office space with a separate entrance. The expansion will allow for customizable exam lanes dedicated to treatments and also allow for the continued introduction of new technologies as they prove to be beneficial for our patients.

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    Leslie E O’Dell, OD, FAAO
    Leslie E. O’Dell, OD, FAAO, is the director of the Dry Eye Treatment Center at May Eye Care Center in Hanover, PA. Dr. O’Dell lectures ...

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