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    LensFerry offers EHR integration

    Las Vegas—Given that simplifying patient contact lens ordering helps eyecare practices retain more contact lens sales, EyeCare Prime, a wholly owned subsidiary of CooperVision, has integrated ordering solution LensFerry with electronic health record (EHR) systems

    LensFerry allows wearers to order their prescribed contact lenses from anywhere at any time, including text-to-order, subscriptions, an online practice portal, and other selling tools. The EHR integration enables contact lens prescription and ordering information to automatically sync between systems, streamlining the ordering process for both patients and practices, according to the company.

    “The new data sync functionality saves staff a significant amount of time, making LensFerry easier to use than before,” says Mark Lindsey, global general manager at EyeCare Prime. “Patients can order their contact lenses directly from their eyecare practice with just a few clicks—any time of day, any day of the week—and the lenses are delivered right to their homes.”

    With LensFerry, patients can quickly and conveniently order replacement contact lenses from any major manufacturer, and the prescribing practice receives the sales revenue as if the lenses had been ordered in-office. The integration between LensFerry and practice management systems enables the patient’s prescription information to automatically pre-populate, making the checkout process simpler than many other retailers, according to the company.

    Patients can also receive intelligent reminders based on purchases at the time of their exam including a “Win Back” campaign targeting patients who leave the office without purchasing anything. Subscriptions are also available for patients who want to pay monthly for their lenses and receive automatic deliveries directly to their homes. 


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    Optometry Times A/V