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    B+L acquires Alden Optical, launches new division

    Bausch + Lomb, a Valeant Pharmaceuticals company, has acquired Alden Optical Laboratories. The acquisition is the latest in a series of moves by Bausch + Lomb that sent ripples through the gas permeable subset of the contact lens industry.

    Alden, located in Lancaster, NY, will be part of Bausch + Lomb’s new specialty lens business, Bausch + Lomb Specialty Vision Products. The company plans to provide education and training for eyecare practitioners and specialty contact lens fitters.

    Related: Valeant shakes up the GP lens market

    “With this transaction, we’re trying to get rid of the great divide between the mass-produced lenses and specialty lenses,” says Mark McKenna, senior vice president and general manager of U.S. vision care at Bausch + Lomb, speaking exclusively to Optometry Times. “These patients are walking through the door every day and being referred out to specialty fitters. We think that through education, we can really expand the category. We’re really excited about the shift from being a material manufacturer to becoming a finished lens producer.”

    Discussions between Alden and Bausch + Lomb started in late October.

    According to McKenna, the decision to acquire Alden was based on getting the best technology.

    “The folks who run Alden are best in class,” he says. “We think that we can learn a lot from their fitting consultants and leverage some of their insights in social media and marketing to help us drive awareness and educate practitioners.”

    Next: Alden leadership to stay on


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    Optometry Times A/V