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    Create brand loyalty through holiday awesomeness


    The views expressed here belong to the author. They do not necessarily represent the views of Optometry Times or UBM Medica.

    It’s time for pumpkin spice and everything nice!

    There is something to be said for the “holiday buzz.” By the time we see just one leaf flutter to the ground, we are just about conditioned to yell, “Where is my pumpkin spice?!” even when the weather is balmy.

    As shoppers and patrons of businesses, we form serious habits. Habits that make us cut a U-turn to get to our favorite coffee shop for a pumpkin spice latte, then drink said latte while sweating from the 85-degree day in our leggings and way-too-early unearthed sweaters. But it’s fall, y’all!!

    Habits and loyalty in your patients

    So, how can you build those kinds of habits and create an intense loyalty to your brand in your own patients?

    Of course, we start with your unparalleled level of care. Obviously, we’re all striving for our care and service to be number one. Let’s assume you’re giving the best care in your area, and your staff is ridiculously trained, professional and welcoming.  

    How do you make your office into a destination, a welcoming environment, and dare I say, a (good) habit for your patients?

    We embrace the holidays in my office. I think that by echoing the buzz of the season, we create an inclusive environment in which our patients feel a part of the practice.

    Showing seasonality in our environment keeps us from becoming stale. Nobody likes stale pumpkins.

    Here is my shortlist of Halloween activities that help me to positively promote my practice among my patients.

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