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    Create brand loyalty through holiday awesomeness


    Be a fun place to be

    Participating in Halloween is just good fun. We have to be stuffy in our white coats the other 364 days in a year, so why not show up in Superman garb on Halloween?

    In all seriousness, dressing up as a team can serve not only as a team-building exercise but also as a way to tell your patients “We are super fun, come be fun with us!”

    In business school, I remember hearing, “People buy from people they like.” By dressing up for Halloween, I would contend that your likeability factor is increase—if not by your patients, then by your team.

    Who among us doesn’t have a team that loves to see the doctor look a little silly? We spent a few minutes at our last team meeting throwing around ideas for our team-themed Halloween garb.

    The verdict? We’re going to be three blind mice.


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