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    ECPs unimpressed with Luxottica-Macy’s deal

    New deal isn’t drawing fear, anxiety of other recent eyecare deals

    Luxottica and Macy’s announced an agreement that will bring LensCrafters to 500 Macy’s department stores over the next three years, a move that drew an uncharacteristically apathetic response from the eyecare community.

    Over the last year, other recent deals between big names in eye care—such as CVS and VSP or Essilor and Vision Source—have spurred reactions of anxiety, anger, frustration, and fear from ODs. But the members of the eyecare community who shared their reactions with Optometry Times expressed neither surprise nor concern about the Luxottica-Macy’s deal.

    Related: CVS and VSP: What you need to know about the new deal

    Keeping up with Warby

    Maria Sampalis, OD, of Warwick, RI, told Optometry Times via ODs on Facebook that because Macy’s already hosts Sunglass Hut, she was not surprised by the new deal. In fact, Dr. Sampalis speculated that the move was in an effort to compete with Nordstrom and Warby Parker, a deal that was announced this summer. Dr. Sampalis has a sublease through Luxottica.

    Related: 3 reasons why you should love Warby Parker

    Susan Miyabe, OD, of LA, agrees, but thinks Warby Parker made the better choice in partnership.

    “I think that Warby Parker made a better deal to associate with a brand that is known for great customer service and quality rather than just designer names,” she told Optometry Times via ODs on Facebook. “Younger people seem to be trending away from brands and are consuming goods based more on history of good performance and quality.

    “I do not want to appear to be degrading Macy’s, but LensCrafters putting its stores into a department store that represents mainstream level consumer goods is bringing itself and all its brands down quite a bit,” says Dr. Miyabe. “Congratulations to the independents, LensCrafters just elevated your product a few notches by default!”

    Next: Trying to revive LensCrafters?

    Colleen E. McCarthy
    Colleen McCarthy is a freelance writer based in the Cleveland area and a former editor of Optometry Times. She is a 2010 graduate of the ...

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