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    Educate patients with a seminar at your practice

    We have all been there, wrapping up the exam of a complex patient with many ocular diseases wishing there was more time to break down each diagnosis and educate the patient a bit more.

    We have gotten good at the nutshell explanations: dry eye in a nutshell, glaucoma in a nutshell, diabetic eye disease in a nutshell, cataract in a nutshell, etc.

    Depending on the clinic setting, some ODs have more time with patients than others. But for many, patient education gets pushed to a well-educated staff member: a surgical coordinator or a dry eye counselor.

    Let’s not forget the power of the white coat. Patients appreciate your time and expertise.

    Hosting an educational seminar

    A educational seminar is a group meeting led by an expert—you—that focuses on a specific topic. This is a great way to engage your existing patients as well as the community you serve.

    For many years, dry eye seminars have been a part of my patient care. The interest from patients is always surprising, and yes, they do want to take time out of their evening to learn more about eye diseases that affect them or a loved one.

    Dry eye is not the only eye disease that would draw a crowd—diabetic eye disease, glaucoma, cataract, and macular degeneration are other focus area to consider.

    For patients, attending a seminar has numerous benefits: improving communication, gaining expert knowledge, a sense of support and a renewed motivation. Think of how motivating it is to get back to patient care after a great continuing education course. A seminar can give a non-compliant patient the motivation she needs to improve her treatment outcomes.

    Having staff attend is another way to build their understanding of eye diseases and can be a motivator for them as well.

    Here are steps to create successful event.

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    Leslie E O’Dell, OD, FAAO
    Leslie E. O’Dell, OD, FAAO, is the director of Dry Eye Center of PA and Wheatlyn Eye Care in Manchester, PA. Dr. O’Dell lectures ...

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