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    EyeNetra opens sales of its smartphone-based tools to ECPs

    New York City—EyeNetra recently announced that it now offers its handheld and smartphone-based refractive tools for sale to eyecare professionals for a limited time.

    According to the company, its tools are as accurate as top-of-the-line autorefractors, lensometers, and phoropters, but they are significantly less expensive and portable.

    “As a startup, we are constantly experimenting and exploring new ways to pursue our mission,” says EyeNetra CPO and co-founder David Schafran, speaking exclusively to Optometry Times. “Our goal is to extend the reach of optometry and bring better access to vision services for everyone. This is one of many more activities to come.”

    Related: Blink in-home vision test worries ODs

    The tools

    EyeNetra’s tools include:

    Netra, which acts as an autorefractor but utilizes a smartphone

    Netrometer, which acts as a lensometer, but also utilizes a smartphone

    Netropter, which acts as a phoropter

    According to EyeNetra, the handheld Netra is as accurate as top autorefractors. The company developed 340 product iterations and 35,000 tests to ensure its precision and control accommodation. Netra comes with a Samsung smartphone and retails for $899.

    According to the company, the Netrometr requires no training—just install the app on the smartphone, connect it into the device, and take the measurements. Netrometer comes with a Samsung smartphone and retails for $799.

    The Netropter was designed to be hand held instead of used with a supporting structure such as traditional phoropters. According to the company, the handheld design avoids side effects common with traditional phoropters, such as wrong eye positioning. Netroper retails for $399.

    The devices will be available for purchase for a limited time on a first-come, first-served basis. Orders will ship in December 2015.

    Eyecare providers can purchase the devices individually or in three bundles:

    For existing practices, Netra and Netrometer retail for $1,399

    For mobile clinics, all three tools retail for $1,699

    For optical shops, Netrometer and Netroper retail for $1,198

    Next: Opening up opportunities

    Colleen E. McCarthy
    Colleen McCarthy is a freelance writer based in the Cleveland area and a former editor of Optometry Times. She is a 2010 graduate of the ...


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