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    The growing green trend in optical

    Why some companies are taking the eco-friendly step


    Eco-friendly programs

    Costa is well known for its many projects that give back to environmental causes, especially those that protect the ocean and its inhabitants.  

    “When you put ecological responsibility and social responsibility together, that’s the nature of what Costa has put forth over the years—almost a decade now,” Sanchez says. “We have put a lot of energy and efforts into protecting reefs and conducting research on the natural habitats of sharks.”

    For example, Costa’s Kick Plastic initiative encourages its customers to reduce their use of plastic bottles and bags and to recycle through a series of educational articles and videos. Costa has also partnered with OCEARCH, a group of scientists dedicated obtaining data on the movement, biology, and health of sharks.

    Zeal Optics has a partnership with American Forests. With the help of this nonprofit organization, Zeal developed Project 5480 to plant 5,480 trees in Colorado each year. Why 5,480? That’s the elevation of Boulder, CO, where the company is based.

    Zeal also works with a number of other outdoor organizations including Latitude Project, which helps impoverished communities in Latin America; Adaptive Adventures, which allows people with a wide range of disabilities to participate in outdoor activities; Protect Our Winters, which encourages the snowsports community to take action against climate change; and the dZi Foundation, which works to improve quality of life in Nepal.

    Zeal isn’t the only company giving back to Mother Nature—Modo sponsors the One Frame One Tree initiative, which plants a tree for each frame sold. So far, the company has planted more than one million trees in a deforested area of Cameroon.

    Next: Why they do it

    Colleen E. McCarthy
    Colleen McCarthy is a freelance writer based in the Cleveland area and a former editor of Optometry Times. She is a 2010 graduate of the ...


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