Help your patients out of their optical comfort zone
Keep frame styling fun while suggesting changing up the look
One Sunday afternoon while at our local mall, I ran into Mary, a wonderful lady who has been a loyal patient for many years. We exchanged pleasantries, she asked about my family, and I inquired about her new grandchild.
Mary then became quiet and looked around, as if about to tell me her deepest secret. Softly, she said that while attending the wedding of her best friends’ daughter, she noticed her friend’s unique eyeglasses.
“The color was a beautiful fuchsia with rhinestone trimmings,” she said.
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Afraid of hurting my feelings, she went on to clarify that although she had purchased several pair of eyeglasses from me, it had never occurred to her try unique styles that were not similar to the brown metal semi-rimless eyeglass frames she had worn for years.
I remembered her last appointment—she had seemed rushed, like there were other places to be. She asked me to order the same frames that she was currently wearing because she didn’t have time to look at frames that day. So without much thought, I had duplicated her current frames with her new prescription, just as she requested.
Monday morning, Mary called to schedule her annual eye exam. She again mentioned her best friend’s beautiful fuchsia glasses and that she eagerly anticipated a new style for herself.
I was thrilled that she wanted to try new styles, but I felt that I had somehow let her down. It is my responsibility to suggest and encourage change, or at least urge her to try a few diverse frame styles and remove her from her optical frame style comfort zone.