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    Help your patients out of their optical comfort zone

    Keep frame styling fun while suggesting changing up the look


    One Sunday afternoon while at our local mall, I ran into Mary, a wonderful lady who has been a loyal patient for many years. We exchanged pleasantries, she asked about my family, and I inquired about her new grandchild.

    Mary then became quiet and looked around, as if about to tell me her deepest secret. Softly, she said that while attending the wedding of her best friends’ daughter, she noticed her friend’s unique eyeglasses.

    “The color was a beautiful fuchsia with rhinestone trimmings,” she said.

    Previously from Tami Hagemeyer: Help! My team is falling apart

    Afraid of hurting my feelings, she went on to clarify that although she had purchased several pair of eyeglasses from me, it had never occurred to her try unique styles that were not similar to the brown metal semi-rimless eyeglass frames she had worn for years.

    I remembered her last appointment—she had seemed rushed, like there were other places to be. She asked me to order the same frames that she was currently wearing because she didn’t have time to look at frames that day. So without much thought, I had duplicated her current frames with her new prescription, just as she requested.

    Another opportunity

    Monday morning, Mary called to schedule her annual eye exam. She again mentioned her best friend’s beautiful fuchsia glasses and that she eagerly anticipated a new style for herself.

    I was thrilled that she wanted to try new styles, but I felt that I had somehow let her down. It is my responsibility to suggest and encourage change, or at least urge her to try a few diverse frame styles and remove her from her optical frame style comfort zone.

    Related: 5 zones of your practice that need TLC

    Tami L. Hagemeyer, ABOC
    Tami Hagemeyer is the lead optician at Premier Vision Group in Bowling Green, OH. She is responsible for all phases of optometric and ...

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