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    Low-cost contact lens site looks to improve compliance, drive exams

    Contact lens retail site Hubble launched last Tuesday, offering contact lens wearers daily disposable contact lenses at a lower price and planning to drive patients into OD offices for exams.

    The subscription-based contact lens retailer, whose name was inspired by the telescope, won’t fill expired contact lens prescriptions, according to cofounders and co-CEOs Jesse Horwitz and Ben Cogan. Consumers interested in buying contact lenses from Hubble need an eye exam first, they say.

    “We are sending patients to doctors,” says Horwitz. “Those doctors have Hubble fitting sets. It is the doctor’s discretion to fit Hubble. We have some patients going to doctors who the majority of the time haven’t fit the patient into Hubble.”

    Optometry Times Chief Optometric Editor Ernie Bowling, OD, FAAO, hopes prescription verification is a priority for the company.

    “Hubble provides the consumer with yet another choice in online contact lens sales. We can hope this service does a better job verifying contact lens prescriptions because it will be providing a private-label lens. As such, it will rely heavily on its lens being used by practitioners, which should aid in the verification process and protect consumer safety. I question how successful this group will be among private-practice optometrists who rely on the sales of contact lenses for a revenue stream.”

    Related: Contact lens bill continues momentum in House

    Hubble daily disposable contact lenses are made from methafilcon A material by St. Shine Optical Co. with powers ranging from -0.75 D to -8.00D, a base curve of 8.6 mm, and a diameter of 14.2 mm.

    St. Shine Optical is a contract and private-label contact lens manufacturer based in Taiwan.

    The company plans to launch toric daily disposable lenses in mid 2017 and aims to launch a multifocal lens in 2018.

    How Hubble works

    Consumers interested in purchasing Hubble daily disposable contact lenses from the retail site enter their contact lens powers and the name of their doctor. Hubble will verify patient prescriptions before shipping.

    Next, consumers choose their subscription level of monthly 60-lens shipments or one yearly supply shipment. Consumers can cancel or modify their subscriptions at any time.


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    Optometry Times A/V