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    A new contact lens app with potential to harm the public

    Here is a scenario that plays out many times a day in thousands of eyecare providers’ offices around the country. A patient shows up wanting you to renew her contact lens prescription. She is doing fine with her current prescription, and after your exam she is out the door with her prescription in hand. Often it’s the same prescription she has had for the last several years along with may be brief office visit.

    Related: Why your patients are choosing eyecare apps over you

    The reality is the patient may be starting to look at her annual visit as a burden—a seemingly unnecessary barrier preventing her from getting a renewed contact lens Rx. The reasons for such an attitude of disdain for annual eye care is multifactorial. However, failure to provide our patients with a trial of innovative technology is a major reason. If patients looked forward to upgrading their contact lenses as they did their cell phones, they just might look forward to coming in to see you.

    With this pervasive sense of the annual exam as a burden, the climate is ripe for new technology to enter and disrupt the status quo.

    Justin Bazan, OD
    Dr. Justin Bazan is the owner of Park Slope Eye in Brooklyn, NY. He serves as a spokesperson to the Vision Council and is on their ...

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