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    Optometry on fleek

    I was sitting with my extended family demonstrating my multitasking skills (petting my dog, listening to my son tell stories to his grandparents, reading Facebook, and working on my blog), when I came across a delightful post about an OD’s experience with “teenspeak”—this is the language teens use to sound cool. One particular term was foreign to me: on fleek. I turned to my 13-year-old son and asked what this phrase meant while at the same time Googling it because my brain simply could not wait for his answer and my fingers cannot do nothing for 20 seconds. He correctly responded with “on point” or “perfect,” his amazing eidetic memory impressing me yet again. 

    More from Dr. Swartz: Optometric lessons learned from my jet ski

    He said the kids said this frequently at school and insisted it was a word. This sparked an intense discussion of when a word is actually considered a word vs. just being a thing kids said. It occurred to me that if teenagers could make up a language to sound cool, so could I. “I,” meaning really cool optometrists. I thought this might be a great marketing campaign, and I started polling my extremely creative staff about our new marketing material. 

    If everyone started using these words in general conversation, the general public will surely find us irresistibly cool. Here are my suggestions.

    Next: Check out Dr. Swartz' suggestions

    Tracy Schroeder Swartz, OD, MS, FAAO
    Tracy Schroeder Swartz currently practices at Madison Eye Care Center in Madison, Alabama. She serves as Education Chair for the ...

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    • Dr. JMcCutchan
      Hey Tracy, even if your son was not amused, I got a laugh out of it. It was 20/10!

    Optometry Times A/V