/ /

  • linkedin
  • Increase Font
  • Sharebar

    The power of the celebrity spokesperson

    The views expressed here belong to the author. They do not necessarily represent the views of Optometry Times or UBM Medica.

    In the past when you thought of Jennifer Aniston, the girl-next-door character Rachel from Friends would come to mind. Recently you’ve been seeing her in commercials for Aveeno and airline carrier Emirates. And now you’ll be seeing her even more.

    This summer has brought not one but two celebrities to the forefront of dry eye awareness.

    Allergan introduced Marisa Tomei in July, and more recently, Shire introduced Jennifer Aniston as its celebrity spokesperson.

    Shire’s “My Eye Love” advertisement campaign features Jennifer Aniston talking to consumers in television spots, like she would a friend, about eyelove with the Beatle’s All you need is Love playing in the background. It is very appealing for its target audience—women.

    These two celebrities are not the first to promote a chronic disease or medication. They join the many celebrity endorsements already in health care. There is power in featuring a celebrity. The public tends to look to celebrities for help in guiding their choices when it comes to fashion, beauty, and lifestyle trends and now their health.

    Some question if these celebrities truly suffer from the conditions they help promote.

    More from Dr. O'Dell: Understanding and defining MGD

    Leslie E O’Dell, OD, FAAO
    Leslie E. O’Dell, OD, FAAO, is the director of the Dry Eye Treatment Center at May Eye Care Center in Hanover, PA. Dr. O’Dell lectures ...

    0 Comments

    You must be signed in to leave a comment. Registering is fast and free!

    All comments must follow the ModernMedicine Network community rules and terms of use, and will be moderated. ModernMedicine reserves the right to use the comments we receive, in whole or in part,in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

    • No comments available