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    Q&A: Darryl Glover, OD: Cofounder of Defocus Media

    Millennials, luxury eyewear, social media, and zip lining


    Why do private-practice ODs fall off social media marketing, and how can they stay engaged?

    They fall off because they don’t have confidence in it. The problem is they do not have great content. Frequently they will repost something they see on some website or social media platform. You need to customize your content—it needs to reflect the office as well as the doctors in that office. With our company Defocus Media, we create customized content for the eyecare professional. We bring in their background, their love, their interests, their niche of optometry as well as local things going on in their community. We also educate eyecare professionals that they must teach their patients about their social media platforms. “Once you get your glasses, we’d love to see a picture of you styling them. Tag us in the picture.” It doesn’t happen overnight; it’s a long process. You have to keep at it. Social media is like a cold start. You have no fans, no followers, nothing. It’s going to take time to build up until you hit that million-dollar practice just like if you get that number of followers who convert to paying patients. 

    Why is global optometry important?

    In Nigeria, optometry is huge simply because there is one optometrist to every 40,000 to 45,000 patients. There is definitely a need here. I learned the game in the States from selling eyewear to being a technician to being a manager to online access to stores, and I’m bringing it to Nigeria to put my own little spin on it but also to propel the profession ways. I’m providing resources with one of my companies ESE Development where I distribute eyewear by independent designers to the big-box names out there, and I’m working with lens companies in this area. I’m in the process of setting up screenings throughout Nigeria to help those who do not have eyewear or have ocular disease. I don’t know how long ago optometrists and ophthalmologists were butting heads with each other, but we are experiencing that here. Given that I’ve seen how optometrists and ophthalmologists can collaborate, especially in North Carolina, I’m bringing that relationship that I’ve experienced with other eyecare professionals to Nigeria and helping to build the profession.

    Related: Linda Chous, OD: Chief Eye Care Officer of United Healthcare Vision, Owner of The Glasses Menagerie in Minneapolis

    What do you do for downtime?

    We love to travel. We already have a trip set up for Cancun in October where I’ve already spoken to my mother and my mother-in-law to watch the baby. I am a big foodie. As long as they continue to make wonderful restaurants, I will continue to give them money and eat. And I’m a big family man.

    What’s your guilty pleasure food?

    Oh man! You know, I like everything. I like my wife’s cooking, I love the salmon that she makes, grilled chicken, macaroni and cheese. That’s my guilty pleasure. I love fufu and soup. A lot of different ingredients are in this soup; it comes with everything. Chicken, fish, chicken feet, pig’s feet, you name it. Anything  you’re afraid of eating is probably in that soup, but it’s amazing.


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