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    Scary good tips to celebrate Halloween at the office






    Those novelty lenses

    Now, I know that some may find this holiday annoying. Those darn cosmetic contact lenses can try anyone’s patience.

    The patients who get cranky when they find out they can’t just pay you $10 for the “red eye contacts” and walk out to the party have been to many of our offices. Depending on how dramatic these patients are, this situation can be challenging to deal with when you have an office full of yard work casualties and a pink eye epidemic.

    Related: Top 11 patient horror stories

    Any cosmetic contact lens marketing campaign must predate Halloween using the following algorithm:

    How many days booked out you currently are + delivery time + time required to schedule the instruction for insertion and removal

    Patients who wish to look blind, bloodshot, like a cat, like the devil, or like Jeffery Dahmer must plan well ahead. You must train them to do so by putting out the marketing materials when the kids go back to school mid-summer. Walmart has its Christmas stuff out in July, so it won’t be awkward.

    Tracy Schroeder Swartz, OD, MS, FAAO
    Tracy Schroeder Swartz currently practices at Madison Eye Care Center in Madison, Alabama. She serves as Education Chair for the ...


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