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    Upgrade your patients to new technology

    As with digital devices, your patient’s contact lenses should be upgraded

     

    Now, however, I encourage all optometrists to ask questions to find out how their patients are really doing with their contacts lenses. Uncover concerns that patients may perceive as just a normal part of wearing lenses, such as dryness.

    What works well for me is to assume that those long hours in front of a laptop or device are leading to comfort problems. A question that works well for me is, “How dry are your lenses feeling around 8 o’clock or 9 o’clock at night?”

    That question accomplishes a few goals. It alerts patients that dryness is expected and something I want to hear more about. It also lets them know that even if they thought their contact lenses were fine, there is something that may be better. Once a challenge is uncovered, it is easy to get a trial of the upgraded contact lens on patients’ eyes and out for a test drive.

    Related: Will optometry’s fear of disruptive technology backfire?

    Upgrade mindset

    Patients know that the next generation of smartphone will be “better”—that is, faster, more powerful, more storage, better camera, and so on. They know this because smartphone manufacturers market to them in very effective ways.

    Unfortunately, contact lens companies don’t have the means necessary to replicate that type of marketing. So, ODs need to step up to the plate to inform patients about the benefits of upgraded contact lens technology.

    Contact lens manufacturers are bringing new technology to your practice. Consider upgrading your patients to some of these new technology lenses:

    • Acuvue Vita (Johnson & Johnson Vision Care) monthly lenses feature the company’s HydraMax Technology for a non-coated silicone hydrogel material to maintain lens hydration throughout the day.

    • Biofinity Energys (CooperVision) monthly lenses address device usage with the company’s aspheric Digital Zone Optics to reduce fatigue and Aquaform Technology to reduce dryness.

    • Biotrue ONEday (Bausch + Lomb) daily disposables incorporate the company’s Surface Active Technology—hydrophilic polyvinylpyrrilidone (PVP), a water loving molecule, and Poloxamer 407, a surface active macromer—to form a dehydration barrier that helps the lens maintain moisture for most of the day. This lens is available in toric and presbyopic designs as well.

    • Dailies Total 1 (Alcon) daily disposable water-gradient lenses combine high oxygen permeability with high water content for a soft hydrophilic surface gel for improved comfort. These lenses are available in a multifocal design as well.

    • MyDay (CooperVision) daily disposable incorporates Smart Silicone, the company’s material that uses only 4.4 percent silicon, allowing for the soft feel of a hydrogel lens with the oxygen transmission of silicone hydrogel material.

    • Ultra (Bausch + Lomb) monthly lenses feature the company’s MoistureSeal Technology to help maintain 95 percent of the lens moisture for most of the day plus aspheric optics, high-water content, and low modulus for better comfort and vision with device usage.

    Related: New technology helps IOP measurement

    Justin Bazan, OD
    Dr. Justin Bazan is the owner of Park Slope Eye in Brooklyn, NY. He serves as a spokesperson to the Vision Council and is on their ...

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