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    What you missed at AOA 2017



    J&J announces Advocacy Academy

    Jacksonville, FL—Johnson & Johnson Vision Care announced the launch of Advocacy Academy, an on-demand virtual learning tool to educate, empower, and mobilize eye health advocates to engage with lawmakers, agencies, and patient associations on topics impacting eye health.

    The self-paced modules are designed with generational learning styles in mind and provide guidance to eye health professionals who have an interest in sharing their expertise and insights to effectively advocate for policies that put patients first. 

    “So many eyecare professionals have asked me how to get involved: what they can do to make an impact,” says Carol Alexander, OD, director of professional communication, vision care, for Johnson & Johnson Vision in North America.

    Related: Top patient medications and their ocular side effects

    “It is exciting because there actually is so much we can do, but even a simple phone call, or sharing the right information with a network on social media can bring necessary attention to important issues in eye health,” she says.

    Coinciding with the launch of Advocacy Academy, Johnson & Johnson Vision has revamped its Vision to Action website, formatting the site for easier search and quicker access to the most relevant resources.

    According to the company, Vision to Action is the next-generation one-stop shop for resources that eyecare professionals, policymakers, and the public can use to stay updated on policy initiatives and proposals at the state and federal levels impacting eye health.

    “As we continue to make progress with our advocacy efforts, we want to make it as simple as possible to equip eyecare professionals with the resources and information they need to become advocates, too,” says Millicent Knight, OD, vice president of professional affairs, Vision Care, for Johnson & Johnson Vision in North America.

    “We are confident that the results of our combined advocacy efforts will continue to make a real impact for patients and doctors,” she says. 

    Up next: Topcon Medical Systems launches research foundation


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