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    Why ‘Made in Italy’ is often a lie


    If I can’t tell, it’s OK?

    If I can buy quality anywhere, it means I’m buying more than that when I buy Italian. So when I make a purchase to support an idea, and instead I’ve been lied to, it makes the switch all the worse.

    You and your patients are paying a premium. The brands/companies are the ones benefiting on their distrust, and I don’t think it’s a path we or Italy should allow any longer.

    More from Konrad: 7 Beatles songs for improving office culture

    As I mentioned in my last post, transparency is essential in our industry progressing and moving forward. We need to build customer trust more than ever, and this deceitful manufacturing is a starting point. It can start with the companies (highly unlikely), or it can start with us. We should demand transparency from the people we buy from, ask the hard questions, and understand what we are (and aren’t) paying for.

    Click here to check out more Optometry Times blogs

    Konrad Billetz
    Konrad Billetz is the co-founder and CEO of Frameri Eyewear.

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    • StewartGooderman
      The people who should be most upset about this are the Italian frame manufacturers themselves. A tarnished reputation/scandal can take decades to undue. What they should do is create a registered trademark that can only be used on the frame if the frame is completely made in Italy, plastic/metal, creation and assembly. And create a business that does nothing but inspect the frame's origins before allowing the TM to be used. You can then finance this through a value-added tax on the frame. Much like kosher certification is done.

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