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    Why you should offer children’s eyewear

    Follow the numbers and these tips on finding younger patients


    Finding parents (and kids)

    If you’re targeting families with young children, your practice needs to market to parents where they are—social media. It’s advice you’ve probably heard a thousand times before, but because these parents are going to be mostly millennials, it is especially important. Mattison-Shupnick highly recommends posting daily on your practice’s Facebook, Twitter, and Instagram accounts. Share photos of your patients showing off their new glasses (with their permission, of course).

    “Email is an old person’s thing,” says Mattison-Shupnick.

    Related: Modernized lifestyle dispensing

    You can also advertise trunk shows, hold giveaways, feature mini quizzes on eye health, and most importantly, maintain a relationship with your patients while attracting new ones.

    Another great way to spread the word about your pediatric services is to get involved in your community. Set up a booth a health fairs. Visit schools. Educate parents about everything from UV protection to digital device use to the importance of eye exams. These kinds of activities make you a trusted healthcare provider within your community and can provide invaluable word-of-mouth advertising for your practice. 

    Colleen E. McCarthy
    Colleen McCarthy is a freelance writer based in the Cleveland area and a former editor of Optometry Times. She is a 2010 graduate of the ...


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