How to identify and treat allergic eye diseaseAs optometry’s scope of practice has increased, optometrists have embraced allergic eye disease. Ocular allergies have multiple effects to patients in our practice. But, if allergies are unidentified because symptoms may not be present during office visits, patients may treat themselves.
In this issue
7 techniques to boost your annual supply salesLet’s talk about an elephant in the room. Some practices are incredibly effective at selling annual supplies of contact lenses, and some practices are not. Just like daily disposables, low sales numbers are blamed on “the demographics of my practice.” Strengths, weaknesses, opportunities, and threats (SWOT) to optometryAt a recent meeting I attended one of the discussions included a quick and brief outline of what is termed SWOT. SWOT stands for Strength, Weaknesses, Opportunities, and Threats. The idea here is that a scan of the internal and external environment is an important part of a strategic planning process for any business. 3 steps to staff empowermentIt is not uncommon to hear a doctor or office manager lament that they are so busy, they can’t get anything done. It is all the daily tasks that keep them from planning, looking ahead, or improving. “It just seems like I am always putting out fires,” is a common way to express this frustration. Why patients are choosing eyecare apps over you May 23, 2016By Justin Bazan ODIt's raining “eyecare” apps. Just for a second, I’m going to embrace the hate because we can use it to help lead us to a better understanding of the situation and ultimately to a solution. In our technologically enhanced world there seems to be an app for everything—including for eye care. 1-800 Contacts ramps up legislative fights1-800 Contacts is ramping up its fight against organized optometry at the state and federal levels over legislation that would change important aspects of contact lens prescriptions and dispensing, such as longer expiration dates, elimination of contact lens brand on the Rx, and enacting a contact lens patient bill of rights. Understanding millennial patients and staffMillennials, also known as Generation Y, can drive Generation Xers and baby boomers crazy. Many Gen Xers and Boomers don’t embrace those young, fresh faces because their approach to life is so foreign. Eye punch leads to choroidal ruptureSignificant in her history was blunt trauma to the left eye approximately six years earlier. The nature of this was described as, “…getting a finger poked in my eye.” There were no contributory elements to her medical, family, or social histories. Q&A: William To, 2016 Doctor of Optometry Candidate, Western University of Health SciencesI always wanted to help people and be in health care. It did take me a little while to figure out where in health care. I was going the pre-dental route originally—I worked in at a dental office as an assistant during undergraduate. I liked it a lot. But, anybody who meets me, one of the first things they’ll tell you is that I’m a big people person, I like meeting people, I like talking to people, and in dental that’s more of a one-way conversation, it’s not quite the same.