Low-cost contact lens site looks to improve compliance, drive examsContact lens retail site Hubble launched last Tuesday, offering contact lens wearers daily disposable contact lenses at a lower price and planning to drive patients into OD offices for exams.
In this issue
Does your practice have a hive mentality?You’ve probably heard the term “hive mentality” before. Many times its meaning does not carry a positive connotation. How to establish value in the minds of contact lens wearersDifferentiate yourself in this era of heightened competition 5 ways to start the lens care conversation with patients November 15, 2016By Brittany Mitchell ODDo more than hand patients a box—prescribe instead of recommend Details matter when prescribing meso-zeaxanthinRecently, there has been interest by pediatric ophthalmology in protecting our most valuable retinal real estate, the fovea, with dietary zeaxanthin Q&A: Nazanin Galehdari, OD Owner of EyeMax EyeCare, Murray, UT November 17, 2016By Vernon TrollingerI was born in Iran, but I grew up in Salt Lake City. My father was a judge in Iran, my mom was a nurse and a hospital administrator 6 OCT pitfalls to avoid November 17, 2016By Alison Bozung ODOptometry has widely adopted optical coherence tomography (OCT) as a mainstay in diagnosing and managing ocular disease since its advent in the 1990s Identifying common macular conditions with OCT November 22, 2016By Barbara J. Fluder ODEffectively manage patients through diagnosis and interpretation Visual phenomena, decreased vision secondary to occipital lobe infarct November 28, 2016By Leo Semes OD FAAOMicroperimetry aids diagnosis, and supplements increase circulation