optical dispensing

The ‘art’ of the optical deal
The ‘art’ of the optical dealA visit to two innovative optical shops reveals differing portraitures of providing better customer experience and increasing capture rate.
Why ‘Made in Italy’ is often a lie
Why ‘Made in Italy’ is often a lieWhat do we buy when we buy “Made In Italy?” Every time I visit a factory—whether it is in Italy or China—I’m amazed by the whole production process. To me, it’s beautiful—from the mixing of block acetate to form sheets, through the cutting of frame fronts and temples, shooting the temple core, tumbling, and finally, assembly.
Managing an office and optical moveThere’s nothing more exciting than working in an office that continues to grow and expand. Recently, our practice has taken a gigantic step and purchased a brand-new, state-of-the-art office that allowed us to merge our two offices into one, larger space.
Sunwear and the science of lightLight is both a particle and a wave, it has healing energy and harmful energy, and it is so fast that it travels the 24,901 miles around the earth seven and one half times in one second. In order for us to understand how to best manage light with sunglasses, we first have to understand some basic science of light.
7 Beatles songs for improving office culture
7 Beatles songs for improving office cultureThe time we’ve all been waiting is finally here—The Beatles are now streaming for free on all major music-streaming services (Spotify and Apple Play, to name a few). To celebrate their arrival, we’ve been listening nonstop to our favorites at the office. After days on repeat, I couldn’t help but notice how applicable many Beatles’ classics are to office life, especially as it pertains to culture.
The growing green trend in opticalIf you’ve walked the show floor at a Vision Expo show in the last few years, you might have noticed a small, but growing trend in optical. Among the flashy displays, bright-colored frames in increasingly elaborate designs, you might notice more and more brands are taking on an eco-friendly approach to their fashionable frames.
5 tips for planning a successful event at your practicePromotional events are designed to create some sort of focused attention on you and your practice. There are a wide variety of events that can help solidify the brand you are building for your practice.
Why you should offer children’s eyewear
Why you should offer children’s eyewearKids eyewear represents one of the biggest opportunities for growth in the eyecare industry, says Mark Mattison-Shupnick, ABOM, who recently shared his advice at Vision Expo West 2015 in Las Vegas.
Sen. Schumer: Focus on something really importantWhile I’m sure Sen. Schumer is fully conversant on all topics relating to eyewear as evidenced by his outstanding frame selection, those of us practicing in the real world fully recognize that our patients have a wide variety of choices when selecting eyewear, from our own opticals to those of local competitors and online vendors.
Solving optical complaintsSo many dispensaries struggle with common problems that hamper both efficiency and customer or patient relationships. From salespeople who don't truly believe in the product, to miscommunication, to costly product replacements, these challenges can all be handled with simple pivoting both in mindset and adoption of office-wide systems.